M.A.C和make up forever

发布网友发布时间：2022-05-24 08:26

共1个回答

热心网友时间：2023-10-09 08:03

Makeup Art Cosmetics, better known to most as M•A•C, is a brand of cosmetics sold internationally, that originally became famous through word-of-mouth endorsements by professional makeup artists, models and celebrities [1].

In 1985, MAC was established in Toronto, Canada by founders Frank Toskan and Frank Angelo. Toskan was a make-up artist and photographer, while Angelo was a owner of a chain of hair salons. Both recognized the missing element of a versatile and reliable cosmetic to be used in fashion photography. The intense lighting conditions often employed created conditions under which conventional makeup either photographed badly or didn't hold up ring, so the two set out to create a line that would hold up to these types of challenges. They envisioned a makeup company that would be for All ages, all races, all sexes. This later became the company motto [2].

M•A•C has four social initiative programs currently in place.

M•A•C Cruelty-Free Beauty
Back to M•A•C Recycling
M•A•C Kids Helping Kids
The M•A•C AIDS Fund [3].
The Estee Lauder Companies, who acquired controlling interest in M·A·C in 1994, finished their acquisition of the company in 1998 [4]. One year prior to the acquisition, original founder Frank Angelo passed away in 1997 e to complications ring surgery. Shortly following the buy-out, Frank Toskan left the company to found another AIDS Charity, The Toskan-Casale Foundation, with brother-in-law and original M•A•C Chemist, Vic Casale. The M•A•C AIDS Fund has been continued by the new owners. Money for the fund is raised by the sale of Viva Glam procts (currently available in six lipstick colors and two glosses). 100% of the sale price of Viva Glam procts is donated to help men, women and children living with HIV and AIDS. Since its inception in 1994 to the present date, the fund has raised over $86 million US Dollars [5].

The M•A•C PRO Program is provided to professionals in the instry [6]. An annual fee must be paid for this service. The program provides professional support, special pro-only benefits and discounts. Make-up artists receive a 40% discount. Aestheticians, Cosmetologists, Hairstylists, Fashion Stylists, Nail Technicians, Costume Designers, Models, On-Air Talent/Performers, and Photographers receive a 30% discount. International discounts may vary.

Make Up For Ever S.A.
Founded in: 1989
Activity: Professional procts for makeup artists & consumer cosmetics
12, rue de Penthièvre
75008 Paris – France
www.makeupforever.fr

Make Up For Ever is specialized in professional procts for makeup artists, as well as consumer cosmetics.

The company has a broad portfolio of procts featuring colors and textures that combine originality with excellent quality, both essential to the complexity and limitless variety of today's makeup creations.

Founded in 1984 by Jacques Waneph and Dany Sanz, Make Up For Ever was one of the first French "makeup artist" businesses to gain a following among professionals. Leading makeup artists are still regular visitors to the congenial boutique created to serve them at 5, rue La Boétie in Paris. While the Paris shop remains the heart of the brand,
Make Up For Ever procts are distributed in selective outlets in France, the United States, Canada, Japan, South Korea and some 30 other countries.