2013年全国硕士研究生入学统一考试英语(一)阅读2答案?
发布网友
发布时间：2024-10-15 10:04
共2个回答
热心网友
时间：2024-10-15 12:57
An old saying has it that half of all advertising budgets are wasted-the trouble
is, no one knows which half . In the internet age, at least in theory ,this
fraction can be much reced . By watching what people search for, click on and
say online, companies can aim “behavioural” ads at those most likely to buy.
In the past couple of weeks a quarrel has illustrated the value to
advertisers of such fine-grained information: Should advertisers assume that
people are happy to be tracked and sent behavioural ads? Or should they have
explicit permission?
In December 2010 America's Federal Trade Cornmission (FTC) proposed adding
a "do not track "(DNT) option to internet browsers ,so that users could tell
adwertisers that they did not want to be followed .Microsoft's Internet Explorer
and Apple's Safari both offer DNT ;Google's Chrome is e to do so this year. In
February the FTC and Digltal Adwertising Alliance (DAA) agreed that the instry
would get cracking on responging to DNT requests.
On May 31st Microsoft Set off the row: It said that Internet Explorer
10,the version e to appear windows 8, would have DNT as a default.
It is not yet clear how advertisers will respond. Geting a DNT signal does
not oblige anyone to stop tracking, although some companies have promised to do
so. Unable to tell whether someone really objects to behavioural ads or whether
they are sticking with Microsoft’s default, some may ignore a DNT signal and
press on anyway.
Also unclear is why Microsoft has gone it alone. Atter all, it has an ad
business too, which it says will comply with DNT requests, though it is still
working out how. If it is trying to upset Google, which relies almost wholly on
default will become the norm. DNT does not seem an obviously huge selling point
for windows 8-though the firm has compared some of its other procts favourably
with Google's on that count before. Brendon Lynch, M
Microsoft's chief privacy officer, bloggde:"we believe consumers should
have more control." Could it really be that simple?
26. It is suggested in paragraph 1 that “behavioural” ads help advertisers
to:
[A] ease competition among themselves
[B] lower their operational costs
[C] avoid complaints from consumers
[D] provide better online services
27. “The instry” (Line 6,Para.3) refers to:
[A] online advertisers
[B] e-commerce conctors
[C] digital information analysis
[D] internet browser developers
28. Bob Liodice holds that setting DNT as a default
[A] many cut the number of junk ads
[B] fails to affect the ad instry
[C] will not benefit consumers
[D] goes against human nature
29. which of the following is ture according to Paragraph.6?
[A] DNT may not serve its intended purpose
[B] Advertisers are willing to implement DNT
[C] DNT is losing its popularity among consumers
[D] Advertisers are obliged to offer behavioural ads
30. The author's attitude towards what Brendon Lynch said in his blog is
one of:
[A] inlgence
[B] understanding
[C] appreciaction
[D] skepticism
【答案】
26.【答案】C lower their operational costs\
27.【答案】D internet browser developers
28.【答案】A will not benefit consumers
29.【答案】B DNT may not serve its intended purpose
30.【答案】C skepticism来自：求助得到的回答
热心网友
时间：2024-10-15 12:57
26. lower their operational costs
27. online advertisers
28. will not benefit consumers
29. DNT may not serve its intended purpose
30. skepticism
主要需要说明的是27题，instry不可能指 internet browser developers。首先，浏览器开发商在此前已经开始提供DNT选项，已经做了他们该做的事情，用不着再对用户的DNT要求做出回应。其次，Advertising Alliance (DAA)应该无权约束浏览器开发商吧。第三，前文一直在谈论网络广告公司。所以，这里的instry应该是指online advertisers。
