求英文版的,苹果标志的来历介绍
发布网友
发布时间：2022-04-26 15:40
共3个回答
热心网友
时间：2023-10-12 10:17
The first Apple logo was designed by Ron Wayne, co-founder of Apple Computer. It was rather a picture than a logo. It showed Sir Isaac Newton sitting beneath the famous Apple tree thinking about gravity.
It was only used for the Apple I. Steve Jobs felt that it was too intellectual and it was almost impossible to put on computers as one could only recognize the details of the drawing when it was large enough.
Therefore, in 1977 Jobs asked the art designer Rob Janoff to design the new Apple logo. The new logo had a simple shape of an Apple, bitten into, with the colors of the rainbow in the wrong order. The bite symbolized knowlegde (in the bible the apple was the fruit of the tree of knowledge) and the bite could also be pronounced "byte", a reference to computer technology.
When Jean Louis Gassée was asked about his thoughts to the Apple logo he answered: "One of the deep mysteries to me is our logo, the symbol of lust and knowledge, bitten into, all crossed with the colors of the rainbow in the wrong order. You couldn't dream of a more appropriate logo: lust, knowledge, hope, and anarchy."
In 1997, Steve Jobs decided to drop the multi-colored Apple logo and replace it by a solid-colored logo. The first Apple computers to feature the new logo were the new PowerBook G3s in 1998 (although they still featured both types of logos).
原文来自the apple museum 一个介绍苹果历史的外文网站。
参考资料：http://www.theapplemuseum.com/index.php?id=44
热心网友
时间：2023-10-12 10:17
The first Apple logo was designed by Ron Wayne, co-founder of Apple Computer. It was rather a picture than a logo. It showed Sir Isaac Newton sitting beneath the famous Apple tree thinking about gravity.
It was only used for the Apple I. Steve Jobs felt that it was too intellectual and it was almost impossible to put on computers as one could only recognize the details of the drawing when it was large enough.
Therefore, in 1977 Jobs asked the art designer Rob Janoff to design the new Apple logo. The new logo had a simple shape of an Apple, bitten into, with the colors of the rainbow in the wrong order. The bite symbolized knowlegde (in the bible the apple was the fruit of the tree of knowledge) and the bite could also be pronounced "byte", a reference to computer technology.
When Jean Louis Gassée was asked about his thoughts to the Apple logo he answered: "One of the deep mysteries to me is our logo, the symbol of lust and knowledge, bitten into, all crossed with the colors of the rainbow in the wrong order. You couldn't dream of a more appropriate logo: lust, knowledge, hope, and anarchy."
In 1997, Steve Jobs decided to drop the multi-colored Apple logo and replace it by a solid-colored logo. The first Apple computers to feature the new logo were the new PowerBook G3s in 1998 (although they still featured both types of logos)
热心网友
时间：2023-10-12 10:18
这是一种水果的名称--它的视觉符号是被吃掉了一部分的苹果--没什么重要含义，然而这一选择证明了它的价值观--拒绝将计算机神化。苹果是人机关系中离经判道的先行者，人们将不再崇拜或恐惧计算机，而是将之视为一种娱乐。因此该品牌名称符合后来越变越明显的初始想法--一种新的标准已被确立。
至于为什么被咬了～～其实苹果最早的徽标是一个牛顿坐在苹果数下读书的图案，后来才改成一个被咬了一口的苹果，是由Regis McKenna公关公司的艺术总监Rob Janov设计的，Janov开始制作了一个苹果的黑白剪影，但是总感觉缺了些什么，“我想简化苹果的形状，并且在一侧被咬了一口（taking a bite)——a byte（一个字节），对吧，以防苹果看起来象一个西红柿，”Janov解释道。
然后，Javov增加了六条彩色的、水平色条，原始设计有黑色的细线分开不同的颜色条，可以减小印刷时的压印问题，但是Jobs没有同意这个建议。这样就完成了我们今天所熟知的彩色苹果徽标。 [/pre]
苹果公司的苹果灵感来源于，当初万有引力作用砸中牛顿的苹果 上图：
后来成了 咬了一口的苹果logo
设计苹果徽标的人所希望达到的效果：
① 鲜艳的色彩，给人以活力和朝气；
② 咬掉的缺口唤起人们的好奇、疑问；想知道苹果的滋味就要亲口尝一尝，对吗？
③ 英文的咬字（bite）与计算机的基本运算单位字节（Byte）同音
对于毒苹果一说 不赞同
