发布网友 发布时间:2022-05-03 00:36
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热心网友 时间:2022-07-01 04:45
本文首先从概念上理解企业文化和品牌,通过对企业文化和品牌关系的认知得出企业文化是灵魂,品牌是载体,品牌建设,企业文化先行的结论,以韩国企业为例,阐述了为何韩国品牌能成功在中国市场发展,与其文化是密不可分的。热心网友 时间:2022-07-01 04:46
This paper explains the concept of business culture and brand. Through the awareness of the relationship between business culture and brand, the author makes the conclusion that culture is the soul of any enterprise and brand is the carrier, which means one has to develop its business culture before creating a brand. This paper takes Korean enterprises as examples to illustrate that Korean brands can develop successfully in China largely e to its culture. It is easy to foresee their integration in the future with the proof of the successful development of Haier. However, there are problems between culture and brand, which needs joint efforts to build and innovate so as to constantly improve the development of enterprises with unique business culture and distinctive brand.热心网友 时间:2022-07-01 04:46
This paper first conceptually enterprise culture and brand, through to the enterprise culture and brand relationship from enterprise culture is the soul cognition, and the brand is the carrier, the brand construction, enterprise culture first conclusion to South Korea enterprise as an example, this paper expounds why South Korea brand in China market development can be successful, and its culture is inseparable. They concluded that in the future the movements of the fusion, including the development of haier is the best evidence they into each other. But culture and brand also exist between problem, need to enterprise joint efforts, keep building, continuous innovation, to build characteristic enterprise culture and unique new brand, to improve the development of the enterprise.