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发布时间:2022-10-19 00:42
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时间:2024-12-14 19:36
Ferragamo clothing marketing strategy analysis
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China has become the world's third-largest consumer market, luxury consumption luxury consumption of rising rapidly promote luxury market expansion. A good brand not only has a strong economic benefit creativity, and even for the development of society.
Have strong impetus. Along with the rapid development of clothing and China's accession to the WTO, the company has entered the apparel instry of more than 50,000, clothing brand is an explosive growth in quantity, foreign brand in China, the second large Chinese clothing brand market enters a fierce competition, internationalization and diversified coexist in the new period. Domestic enterprise and brand faced a redefine how to integrate resources and realistic problems. The world famous brand development experience, and they warn us in his home, a consideration challenge specialization in developing enterprise's competitive advantage, build China national brand clothing enterprises to seize the market opportunity in the instry, is our most clothing enterprises to grow only choice. There are many brand garment instry in recent years has become the focus of the object is, for example, ferragamo brand.
More and more luxury brand entered the China market, almost all the world first-class brand in China has branch. And one leading instries in the famous luxury ferragamo is the world famous costume luxury brands in China, in China it again.
Using the theory and method of brand marketing strategy, analyzes the famous luxury ferragamo clothing brand marketing strategy, summarizes the Chinese luxury consumption situation of clothing market, and puts forward the enterprise luxury brand marketing strategy, and further perfect ferragamo clothing brand marketing strategy Suggestions.
A good brand not only has a strong economic benefit creativity, and for society of development must have strong impetus. Along with the rapid development of clothing and China's accession to the WTO, the company has entered the apparel instry of more than 50,000, clothing brand is an explosive growth in quantity, foreign brand in China, the second large Chinese clothing brand market enters a fierce competition, internationalization and diversified coexist in the new period. Domestic enterprise and brand faced a redefine how to integrate resources and realistic problems. The world famous brand development experience, and they warn us in his home, a consideration challenge specialization in developing enterprise's competitive advantage, build China national brand clothing enterprises to seize the market opportunity in the instry, is our most clothing enterprises to grow only choice. There are many brand garment instry in recent years has become the focus of the object is, for example, ferragamo brand.