新视野英语教程读写教程(高职高专)2答案
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Unit 1 Book III
Section A
Reading out
Advertising 2. numbers 3. make 4. react 5. helping 6. proct
Getting the Message
Most people see and hear a mass of advertising messages every day. And people respond to the devices that advertisers use to gain their attention.
Many people think advertising is a fascinating instry, filled with attraction and excitement.
Because it has to bring information to great numbers of people and make them respond.
At the beginning of the 20th century, advertising was described as “salesmanship in print”.
The cost of person -to-person selling is high. Because it takes a great deal of time, it increases the cost of the proct or service.
It first became important in the late 15th century. At that time, the traders of the rapidly growing cities and rural towns needed a way to tell people where their goods could be be bought.
It was William Caxton. It was in 1478.
It was the Instrial Revolution in the 18th and 19th centuries.
Using the right word
c 2. b 3. c 4. b 5. c 6. a 7. d 8. a
Working with expression_rs
with 2. out 3. in 4. through 5. at 6. from 7. to 8. in
Focusing on sentence structure
A
1. To be a good football player, you have only to
practice hard every day.
2. To make more people buy their procts, they have only
to spend more money on advertising.
3. To save the young man she loved so much, the princess
had only to lift her small finger to indicate the door her
lover should go to.
B
1. Our ecational policy is to ensure all the people, rich
and poor alike, have an opportunity to go to school.
2. The famous traveler’s mission in life was to explore all
the big mountains and rivers in his country ring his
lifetime.
3. The dream of this famous black American politician was
to see the day when all blacks in America would be
treated in the same way as whites.
Translating
1. Teaching is an important profession—a fascinating one,
filled with challenges and excitement.
2. If the great scientist were still alive today, he would no
doubt expand his definition to include the latest research
findings.
3. The best way to solve disputes between countries is through the United Nations.
4. Goods proced by big factories are taking the place
of the goods proced by small workshops.
B
1. 广告业是宣传印刷，是艺术，也是娱乐。
2. 广告业可以追溯到古希腊街头巷尾叫卖的小贩们——他们大声喊叫，把公司产品的信息传递给每个人，并因此获得一定的费用。
3. 如果把“印在纸上的销售艺术” 这一广告定义涵盖到广播和电视，那么这个定义至今仍然成立。
4.从这些平凡的开端，广告业发展成了高度专业化和高利润的行业。
Using the Tpic-related Terms
fascinating 2. filled with attraction 3. a mass of 4. gain their attention 5. react to 6. effective 7. stay in business
Basic Writing Skills
While trying to lose wight, people should best avoid all sweet food.
Mary finally found her glasses kicked carelessly under the bed.
Riding his bike, Tony was bitten on the leg by a dog.
After signing the contract, I had second thoughts that made me uneasy.
My grandmother could hardly read the old newspaper yelowed with age.
C
If in plastic, membership cards can be kept clean.
Smelling burnt, the overdone meat was taken from the stove by Frank.
Section B
getting the message
a 2. c 3. a 4. d 5. c
Using the right word
enthusiastic 2. formula 3. grab 4. range 5. finacial 6. titile 7. isolating 8. ideal
Working with expression_rs
up 2. on 3. on 4. As 5. to 6. with 7. across 8. in
Cloze
a 2. c 3. b 4. b 5. c 6. a 7. b 8. a 9. c 10. b
Section C
A
H 2. C 3. D 4. I 5. K 6. J 7. L 8. A 9. E 10. G 11. F 12. B
B
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less than 6.5 wpm
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the Loop area
career growth and health insurance
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C
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