消费行为里面都有什么类型?英文怎么说
发布网友
发布时间：2022-04-29 16:35
共2个回答
热心网友
时间：2023-10-25 10:28
There are four typical types of buying behaviour based on the type of procts that intends to be purchased.
1.Complex buying behaviour(复杂购买行为):the indivial purchases a high value brand and seek a lot of information before the purchase is made.(人们在购买时,需要考虑一系列因素,例如,买一台电脑,要考虑处理器类型,内存容量,价格,品牌等等)
2.Habitual buying hehaviour(习惯性消费):the indivial buys a proct out of habit,e.g. a daily newspaper,cigerrate,salt, and so on.(日用品购买,如香烟)
3.Variety seeking buying behaviour(多样化购买行为):the indivial likes to shop around and experiment with different procts.(仅仅是一种人类求多求花样的购买行为,就像你买衣服,喜欢各式各样)
4.Dissnance recing buying behaviour(降低失调的购买行为):buyers are highly involved with the purchase of the proct,because the purchase is expensive or infrequent(也就是常说的追求名牌,追求名牌只不过是为了赢得status symbol)
References(引用):
http://www.learnmarketing.net/consumer.htm
http://www.encyclopedia.com/doc/1O18-complexbuyingbehaviour.html
http://www.marketingteacher.com/powerpoint/e.Buyer%20Behaviour%205.ppt
网址引用里有些有用,有的是PPT,希望对你有帮助,如果没错就是这四种类型了,没有"中间型"吧?你看的分类是按什么分的,这个是按产品类型分的.
Happy New Year!!
热心网友
时间：2023-10-25 10:28
选择性购买：Selective buying
探究性购买：Inquiry Buy
