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发布时间:2022-05-13 21:51
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热心网友
时间:2023-10-31 10:31
准确的翻译:
房地产是一种特殊的商品,房地产营销是房地产经营中的一个重要的环节。从房地产商品的特点出发并结合目前房地产行业的一些现状和发展趋势,按照营销学中传统的4P理论对房地产的营销策略做了粗略的探讨。房地产市场营销的产生是生产力发展和商品经济发达的必然产物,市场营销是房地产经营过程中不可缺少的组成部分。为了赢得市场竞争,需要进行营销策略的创新。总而言之,房地产营销的出发点应是以人为本和诚信经营,这是需求导向型经济的客观要求。
Real estate is a special kind of merchandise; an important link in the business of real estate is the marketing of its merchandise. In accordance with the traditional 4P theory of Marketing, a sketchy discussion is concted on the real estate marketing strategy from the perspective of its merchandise’s characteristics, and also taking into account some current aspects and development trend of the present real estate instry. The emergence of real estate marketing strategy is an inevitable outcome of the development of proctivity and the highly developed commodity economy; it is an indispensable and integral part of the real estate business process. The marketing strategy must be innovative in order to prevail in market competitions. In summation, the starting point of real estate marketing should be people-oriented and integrity in the business; this is an objective requirement in a demand-oriented economy.
我们知道,房地产是一个高收益的产业,但是因为它的投资价值大,周期长,实物形态是不动产,市场竞争不充分,滚动开发等特点,所以它也是一个高风险的行业,随着国家加强对房地产业的宏观*,国土资源部大力整顿全国土地市场,我国房地产业的发展不断走向理性和规范,房地产行业买方市场的形成,客观上使房地产市场营销的地位日益彰显,然而房地产营销仍处于初级阶段,很多经营理念却跟不上行业发展速度,显得相对滞后。
We all know that real estate is a highly profitable instry; but it is also a high risk instry in view of its characteristics of large investment, long cycle, an immovable property in its physical form, inadequate market competition and rolling development. Along with the government’s macro-control efforts and the strong rectification of the national land market by the Ministry of Land and Resources, the development of China’s real estate instry is becoming rational and regulated. Despite the formation of buyer’s market in the instry has more and more enhanced the importance of real estate marketing, it is however, still in the initial stage, many business concepts are relatively lagging and unable to keep up with the development pace of the instry.
在现代市场经济条件下,房地产企业之所以在竞争中取胜就是因为其市场提供顾客所需要的产品,也就是说开发商必须以竞争为导向,以顾客为中心,按照市场需求开发建设房地产产品,通过交换实现产品的价值,从而促进企业的不断发展。但是目前许多开发商在营销中还缺乏这种战略意识,推向市场的房地产产品都没有到达消费者手中或者说没有转化成真正意义上的产品或商品。市场营销就是连接市场需要和房地产产品开发建设的中间环节,从而实现企业自我发展的有效手段。因此,从某种意义上说,房地产营销战略是关系房地产企业经营成败的关键,为了保证房地产业健康快速的发展,对房地产营销战略进行研究显得尤为重要。
Under the conditions of the modern market economy, the real estate enterprises can prevail in the competitions because they can provide procts that fulfill the needs of customers; in other words, the housing developers must be competition-oriented and customer-focused, build procts according to market demands and realize the proct values through the exchange, so as to promote the sustainable development of the enterprises. However, many developers are currently still lack of this strategic awareness in their marketing, their marketed procts did not reach the consumers, or in the real sense, did not transform into procts or merchandises. Marketing is the central link that connects the market demands with the construction of real estate procts; it is the effective means of an enterprise to achieve its self development. Therefore, to some extent, real estate marketing strategy is a key factor in the business success or failure of an enterprise. In order to ensure the sound and fast development of the real estate instry, it seems particularly important to conct studies on the marketing strategy of real estate instry.
关键词:房地产,市场营销,营销策略创新
Key words: real estate; marketing; market strategy innovation;
【英语牛人团】
热心网友
时间:2023-10-31 10:31
Real estates are particular procts in which the marking procere plays a important role.The following analysis about the marketing process are accomplished using the traditional 4p theory in the Marketing Science.It is based on the salient point,the actuality and the developing trends of this kind of special commodity. The Real Estate marking appeared consequencially because of the development of proctivity and the upgrowth of the commodity economy.Its operation needs ever-changing innovation of marketing strategy which is integrated into the whole process as one of the basic parts. Altogether, the essential points of Real Estate marketing should be human-oriented and faithful.It is the demand-oriented economy made it have to.
这是第一段 您先看下过关不 我正在翻译第二段 纯手工
额。。。。貌似已经有人翻译完了 那我也不献丑了
热心网友
时间:2023-10-31 10:32
Real estate is a special kind of commodities, real estate marketing is real estate management and one of the important link. From real estate goods on the features of the real estate instry and combined with some of the current situation and development trend, according to the marketing of the traditional theory of 4 P real estate marketing strategy and it is a rough guide to study. The real estate market marketing is the generation of development of proctive forces and the commodity economy developed inevitable proct, marketing is the real estate management and process the essential component. In order to win the competition in the market, the innovation of the need for marketing strategy. In short, real estate marketing should be the starting point of people-oriented and the good faith management, this is the objective requirement of the needs-oriented economy.
We know, real estate is a high yield of instry, but because its investment value is big, cycle is long, the material form is real estate, market competition is not fully, the rolling development characteristics, so it is a high-risk instry, as countries to strengthen macroeconomic regulation in the real estate instry, the ministry of land and resources to rectify the national land market, the development of real estate instry in our country constantly to reason and standard, the real estate instry the formation of buyer's market, which objectively the real estate market marketing position becomes more and more obvious, but real estate marketing is still in the primary stage, many management idea but couldn't keep up with the development of the instry speed, appear relatively slowly. In the modern market economy condition, the real estate enterprise in competition because the market is to provide the customer procts means developers must be in competition as the guidance, take the customer as the center, according to the market demand of real estate development and construction procts, through the exchange of procts of value, so as to promote the continuous development of enterprise. But now many of the developers in marketing also lack the strategic consciousness, to market of real estate proct did not arrive at hands of consumers or no into a real sense of procts or commodities. Marketing is connected to the real estate market and proct development of the construction of the intermediate links, and the enterprise so as to realize the effective means of self development. So, in a sense, real estate marketing strategy is the relationship between the success or failure of real estate enterprise management, in order to ensure the healthy and rapid development of real estate instry, real estate marketing strategy research is particularly important.
Keywords: real estate, market marketing, marketing strategy innovation
热心网友
时间:2023-10-31 10:32
Real estate is a special kind of commodities, real estate marketing is real estate management and one of the important link. From real estate goods on the features of the real estate instry and combined with some of the current situation and development trend of the traditional marketing, according to the theory of the 4 P real estate marketing strategy to do a rough guide to study. The real estate market marketing is the generation of development of proctive forces and the commodity economy developed inevitable proct, marketing is the real estate management and process the essential component. In order to win the competition in the market, the innovation of the need for marketing strategy. In short, real estate marketing should be the starting point of people-oriented and the good faith management, this is the objective requirement of the needs-oriented economy.
We know, real estate is a high yield of instry, but because its investment value is big, cycle is long, the material form is real estate, market competition is not fully, the rolling development characteristics, so it is a high-risk instry, as countries to strengthen macroeconomic regulation in the real estate instry, the ministry of land and resources to rectify the national land market, the development of real estate instry in our country to reason and standard, constantly real estate instry the formation of buyer's market, which objectively the real estate market marketing position becomes more and more obvious, but real estate marketing is still in the primary stage, many management idea but couldn't keep up with the development of the instry speed, appear relatively slowly. In the modern market economy condition, the real estate enterprise in competition because the market is to provide the customer procts means developers must be in competition as the guidance, take the customer as the center, according to the market demand of real estate development and construction procts, through the exchange to realize the value of the procts, so as to promote the continuous development of enterprise. But now many of the developers in marketing also lack the strategic consciousness, to market of real estate proct did not arrive at hands of consumers or no into a real sense of procts or commodities. Marketing is connected to the real estate market and proct development of the construction of the intermediate links, and the enterprise ego development so as to realize the effective means. So, in a sense, real estate marketing strategy is a real estate enterprise business relationship between the success or failure of the real estate instry, in order to guarantee the healthy and rapid development of real estate marketing strategy, important to study.
Keywords: real estate, market marketing, marketing strategy innovation
热心网友
时间:2023-10-31 10:33
说实话,真没时间给你翻译。
热心网友
时间:2023-10-31 10:34
Estate is a special commodity, the real estate marketing of real estate procts is an important link in. From the real estate commodity characteristics and combined with the current real estate instry status quo and development trend, according to the marketing of traditional 4P theory to the real estate marketing strategy to make discuss roughly. Real estate marketing is the result of the development of proctivity and the inevitable result of developed commodity economy, real estate marketing is an indispensable part in the process. In order to win the market competition, the need for the innovation of marketing strategies. To make a long story short, real estate marketing starting point should be people-centered and integrity of management, it is the objective requirement of demand oriented economy.
We know, real estate is a high profit instry, but because of its investment value, cycle is long, the physical form is immovable, market competition is not sufficient, rolling development characteristics, so it is a high risk instry, along with countries to strengthen the macro-control real estate, land resources department to rectify the land market, the development of our country real estate continued to be rational, real estate instry, the formation of buyer's market, the objective for the marketing of real estate market is becoming more and more manifest, however the real estate marketing is still in the initial stage, a lot of business philosophy is not the pace of development of the instry is relatively lagging. Under the condition of modern market economy, the real estate enterprises can win in the competition because of the market to provide customers with needed procts, and that developers must take the competition as the guidance, take the customer as the center, according to market demand development and construction of real estate procts, through the exchange of the proct value, so as to promote the continuous development of enterprises. But at present, many developers in marketing also lack the strategic consciousness, to the market of real estate procts are not at the hands of consumers or not transformed into the true meaning of procts or commodities. Marketing is connected to the needs of the market and the real estate proct development and construction of the intermediate links, so as to realize the enterprise self development of the effective means of. Therefore, in a sense, the real estate marketing strategy is the key to the success of the real estate business, in order to ensure the healthy and rapid development of real estate instry, the real estate marketing strategy research is particularly important.
Key words: real estate, marketing, marketing strategy